MyOwn
Biography:
MyOwn® is born from the deep, intimate desire to challenge life to a new jewel. A creation of materials is a new idea of luxury and preciousness, less flashy but more intriguing. The new bracelet is a tattoo on the skin, it is a tattoo, a promise to keep for a lifetime, an indelible sign of belonging and safety. The bond conveys an idea of union, of intertwining and recognition of a value. The aesthetic function thus enters into symbiosis with the meaning: knowing, understanding and having access to the world of being, of the spirit. The button, a fundamental element in the wear, offers the possibility of transmitting and communicating in an original way with words engraved on itself. Words are circumscribed in a well-defined space that interprets the shape of the arm and refers to a moment of reflection, of search for identity and contact with other people starting from the awareness of one's own self. The colors themselves convey a message of uniqueness. Hence the idea of calling the jewel "mine". In English it means "my own" which is the trademark of creation and symbol of the original communication project.
Concept:
It is not easy to tell people our feelings. It is not easy to tell the world the values which are first for us. We are restrained by haste, shyness and human respect. MyOwn® bracelet was created to be the messenger of our feelings and to help us to build an ideal connection with the people we care for. A silent, not intrusive messenger, effective in its apparent simplicity. It could be given as a present to demonstrate we appreciate a quality owned by the person who will receive it, or it could be used to represent our psychological identikit. Even if its appearance might seem fragile, MyOwn® is tough and sturdy, almost indestructible. The materials used for its realization which have been chosen after long researches, guarantee a long duration, exactly as the feelings represented by MyOwn®.
Products:
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