Pictoom

Biography:

For three generations our company has been designing and manufacturing furniture. It's not just about furnishings, it's a modern production philosophy, passion for wood and expression of our identity. Our Company was born at the end of the 1920s. Our grandfather was a master of cabinet making, then the history continues with our father who develops and enlarges the company, up to the 90s under our guide, we are Magda and Flavio. Looking to the future, we set ourselves the goal of consolidating the clearly identifiable nature of our products that born from a continuous and passionate research for the enhancement of what we do. Our strength is the balance between technology and historical experience. We do not want a standard piece of furniture but a protagonist of its time and space. This is why Pictoom was born.

Concept:

PICTURE + ROOM = ART IN A ROOM

Two worlds in one word. It's not just art and it's not just furniture. It is the image that dresses the furniture and it is the furniture that gives shape to the image. Pictoom is a new way of experiencing art. The furniture is identity. Illustration is art. It is an art that has the strength to get out of paper in order to create a direct link with people. We want to go beyond that concept of incomprehensible, distant and expensive art. We want to give a piece of furniture made of art that is understandable, human and exciting. Having a Pictoom furniture means going from exposing a piece of art to living it. It becomes a part of ourselves that represents us. The Marogna company and some of the most famous Italian illustrators are propsing this to you.

Products:

Madia 2 ante

nternal lacquered wood cabinet. Exterior in digital printing with protective varnish. The container can be installed on the floor or on a painted metal pedestal provided on demand.