Din - Design In 2019

PER INFO / FOR INFO

fuorisalone@promotedesign.it | +39 02 365 80 208



DIN - DESIGN IN 9 - 14 April 2019 "Around the World in 2.000 square metres" (Io Donna) Din – Design In, in its seventh edition, is the event in which designers, companies, schools, organizations and architects from all over the world have the chance to exhibit their products and projects. After the success of the former editions, Din – Design In confirms its presence in one of the most exciting and challenging district of the Milan Design Week: the Lambrate Design District, where the visitor can get lost among the shows curated by designers, independent entrepreneurships and international universities and academies. The exhibition space is a former industrial hangar of 2000 square metres, where Promotedesign.it will create an experiential path, carefully scouting and selecting innovative brands, young labels and historical brands to show the best of contemporary design scenario. Inside the show there is also a temporary shop of 300 square metres, managed by Artistarjewels.com dedicated to the selling of contemporary jewellery creations. To each exhibitor is guaranteed high visibility, which is turned into real commercial contacts, strategic partnerships, working and media relationships. Given the importance and the role it plays in the promotion of Milan as one of the reference point and international showcase for the design, the Lambrate Design District is sustained by Institutions and Authorities as the Comune di Milano - Assessorato Politiche del lavoro, commercio, moda e design and also by important media partners. To further extend the commercial network, after the busy Milan Design Week, Promotedesign.it gives the chance to its designers and brands to publish their products inside the Design For Catalogue, now in its eighth edition. To make it possible for the participants to further increase their distribution channels, the volume, published by Fausto Lupetti Editore, is distributed internationally and sent to over 5,000 commercial contacts all over the world: concept stores, architectural studios and multi-brand show rooms will be able to get in touch with the designers to purchase the products and to establish collaborations. WHY PARTICIPATE The Milan Design Week is the most important rendezvous point for all the protagonist of the design field. Milan Design Week is then a can’t-miss event! Din – Design In is a one big space where innovation and independent thinking live and blend together. Every year, it records over 80,000 visitors, with journalists, trend setters, buyers, companies, marketing experts and design lovers that hang around the district during the Milan Design Week. PRESS AND ADVERTISING Din - Design In gathers the attention of journalists, photographers, bloggers, buyers and scouts from all over the world. Press releases related the initiative are issued, graphic and textual materials are given to magazines and journalists for the publication of articles. An editorial and social plan is also made with several communication strategies as suspense creation on social networks, publication on the Promotedesign.it portal of news and also sponsored campaigns. VISIBILITY Din – Design In is located in the Lambrate Design District, one the most visited from the key players of the design field, that became a must-visit destination during the Design Week. The area, with its 15 events, 300 exhibitors and 13,000 square metres recorded in 2018 over 85,000 visitors. Website and social media are also visited with high frequency during the whole event. NETWORKS AND BUSINESS During the event there is the development of relationships among professional to share competences and resources. There are business opportunities and collaborations between professionals and the press. 360-DEGREE PROMOTION To maximise the visibility of each product, Promotedesign.it publishes every year the catalogue Design For, that together with the event Din - Design In, gives the chance to brands and designers to significantly extend their commercial network. The catalogue, printed and distributed in all the Italian and international bookshops is also sent for free to 5,000 interior design studios, 2,000 journalists and 1,000 concept stores and multi brand showrooms. Design For offers a constant presence in the target market. The architectural studios will take advantage of the catalogue to select products to include in their projects, the journalists to give visibility to designers and the concept stores to sell the products. Designers and brands can publish from a minimum of 2 products to a maximum of 10 products. Taking part in