Biography:

Sid&sign is a Design Studio focus on interior design, product and graphic design. Sid&sign is founded by Sissy Daniele and Nico Labrocca with headquarters in Apulia (Gioia del Colle). Sid&sign develops a custom - made approach for each client, based on dialogue, analysis and intuition, and takes care of every single aspect of the planning from the beginning to the end. Each item is created with the urge to stimulate the senses and create a dive into multi-faceted nuances of emotions. Each product is a combination of culture and craftsmanship, culture as meaning to welcome new ideas, craftsmanship as an instrument to support the development of itself. The materials blend together propagating, in a harmonious mix, the warmth and freshness of their essence, celebrating the strenth of Apulia in a single breath.  The resulting work creates an emotional connection.

Concept:

Iconic shapes that materialize. A triangle becomes a door, different thicknesses create an illusory play of lights and shadows. A texture unearthed in the archive of a skilled craftsman, re-proposed in an elegant and material form. The tradition of high cabinetry is expressed in the refined workmanship and sophisticated finish. An X surprisingly becomes a minimal and elegant lamp that illuminates with lightness and character. In the floor version the variable opening allows to direct the light beam; increasing or reducing the radius, the indirect light creates suggestive atmospheres. The suspension version allows, through a simple click, to obtain technical and direct light, which can be directed, rather than ambient light. By means of a simple movement the light source can be directed and the light directed in the desired area.

Products:

Madia V
V sideboard exudes elegance thank to a game of extrusions that create an interesting and unique motif. Painstakingly crafted by skilled artisan. Surely give a touch of innovation in a sophisticated environment. The hinged door evocates post-it gluedto the wall moved by wind. Madia V can be realized in different finishes.

Lampada X
X is a floor lamp, its minimalist shape combines elegance and functionality. The lean, long and elegant configuration gives to this lamp a sense of lightness.  The shape is simple thanks to the cable organizing system, which runs inside the tubular structure. The structure is adjustable through a simple movement and allows to orient, increase or reduce the light beam.

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