CASA MAFFEI WINERY

DESCRIZIONE: The project is located in the cellars of an ancient noble home, characterized by the absence of light and a severe atmosphere given by the dark stone...

The project is located in the cellars of an ancient noble home, characterized by the absence of light and a severe atmosphere given by the dark stone walls and ceilings that lower the environment. In this context, he opens a wine shop that caters to a young audience with a sophisticated taste, attentive to trends and always looking for new emotions. The challenge of the project is to transform these rooms into a light and convivial space, pleasant and at the same time surprising. The dark character of the basement is taken as an opportunity to create a dreamlike environment that recalls the natural environment of the undergrowth and uncontaminated nature, the ideas are freely drawn from the fairy tale 'Alice in Wonderland'. The basement becomes the fantastic world that the protagonist crosses when falling asleep: you go underground to find dreams and entertainment in which to leave stressfull everyday life behind and relax in the company of friends. A series of oversized and uncoordinated details purposely want to take the mind away from the usual rooms furnished with standardized rigidity, trying to amaze and capture the observer.