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47a Marmomacc - Best Communicator Award 2012

Verona 26/29 settembre 2012

Best Communicator Award 2012 - 47th Marmomacc - Verona 26/29 September 2012

THE WINNERS

Verona, Wednesday 26 September: Inside Marmomacc hosted the award ceremony for the sixth edition of this prestigious prize. The Best Communicator Award, since its inception six years ago, has become a sought-after prize that rewards the exhibition set-ups that best reveal and convey, through design, the constructive, communicative and decorative potential and prospects of stone materials. Trade show stands effectively become a vital communications medium combining an architectural impact with company marketing, conveying through design a more complete knowledge and culture of marble and natural stone, together with surprise, excitement and atmosphere.

The jury, comprising Enrico Morteo, journalist, historian and design critic, Chantal Clavier Hamaide, editor of design magazine “Intramuros”, Porzia Bergamasco freelance journalist and ADI exhibit design manager, Aldo Bottoli, Scientific Director of the Colour Design Observatory, and Mauro Albano, Marmomacc Brand Manager, after reviewing and evaluating all the stands at the exhibition, highlighted the examples especially worthy of attention as regards care and insight in emphasising and conveying research and material quality through exhibit design.

Five companies received awards this year, joined by five special mentions. Awards went to Calvasina e Pusterla&Ronchetti with the project by Lorenzo Damiani for “narrating advanced technology through a playful-informative approach studded with surprising and eye-catching objects arousing curiosity and a desire for interaction”;

Odorizzi Porfidi with the project by Lucy Salamanca for “a communicative device highlighting the technical transfiguration of a traditional material through progressive dematerialisation of stone which, at minimal thicknesses, comes very closed to highly unexpected transparency”;

Piba Marmi and the project by Grafton Architects for “the strength of an exhibition project capable of using a single material to build a domestic yet urban landscape, where blocks interact on an architectural scale with stylish objects”;

Prometec with the project by Giovanni Giorgi and Alessandro Rustighi for “an ability to assemble a communicative volume starting from the component elements of machine tools, a kind of media container simultaneously evoking and transcending the original nature of these components”;

Stone Group International with a project by Michalis Theofilou for “an idea developed entirely horizontally, focusing on information, communication, material and emotion to create a space where it is possible to move around always in contact with natural material”.

The jury has also mentioned Citco with Zaha Hadid, Testi Group with Tobia Scarpa, Stone Italiana with Lorenzo Palmeri, Trentino Marketing SpA with Monica Armani, Savema Magt with Paolo Armenise + Silvia Nerbi for the following reasons: “while all different to each other, these projects are evidence of quality, excellence and research. Irony and monumentality, architecture and design, information and seduction: five routes through the contemporary nature of material.”

Photos by Andrea Astesiano