Wine Mythology Label

Wine Mythology Label

Deadline Febrary 15th, 2017

CODE promotes Wine Mythology Label, a graphic design contest to create a label for "Amarone", one of the most prestigious products of Cantina Valpolicella Negrar.

The “Cantina Valpolicella Negrar” winery produces exquisite wines and the “Wine Mythology Label” is the perfect way to match the packaging to the high quality of its product. The aim of this contest is to express the uniqueness of the wine through an appealing and sophisticated label which both reflects the image of the company and attracts the client’s attention, bewitching him. It will have to present the wine as a product of excellence, as a result of the combination of history, science and tradition. Through its label, the wine should strike the senses with its elegant yet bold character, evoke the landscape of Valpolicella and values such as hard work, dedication and genuine passion, which have characterized the winery throughout its history.

Target

Competitors can be students, graduated, freelancers. It is not compulsory to be experts in architectural disciplines or to be affiliated to architectural associations.

Competitors can join the competition in teams and every team must at least include one competitor aged between 18 and 35.

Teams can be composed by any number of team members and team’s members can belong to different countries, cities and universities.

Requirements

In order to fulfil its intended purpose, the label will have to meet some requirements.

- Theme: The aim of this contest is to create a label evoking – explicitly or metaphorically – the figure of Ulysses himself or an episode from his myth;

- Size: It can be a two-piece (front and back) or a one-piece, full wrap label. In both cases the height of the label should range between 80 mm (minimum height) and 105 mm (maximum height). Full wrap labels should not exceed 255 mm in width;

- Front label: The front label should feature the “Domini Veneti” logo, which cannot be rotated or distorted. The colours of the logo may be changed to match the colour scheme of the design. The front label must have a minimum width of 60 mm;

- Back label: An area of 60 mm x 70 mm of the back label should be left blank to add, at a later time, the mandatory technical features – in compliance with the regulations concerning wine labelling;

- Shape. The label can have internal cut-outs and transparent parts, as long as this does not prevent printing;

- Decorations: It is possible, yet not mandatory, to add decorative items to the bottle, such as seals, tags and bottleneck, as long as they are consistent with the main design of the label;

- Printing: The label will be printed on a number of bottles ranging between 1000 and 5000, which will be showcased as a “limited-edition” collection – Amarone Classico della Valpolicella DOCG – Top Line Domìni Veneti – at the Vinitaly trade fair in 2017.

Deadline

Submission deadline is uniquely set on the 15/02/2017.

Jury

- David Carson, Carson Design

- Jonathan Quainton and Rob Gonzalez, Sawdust

- Alessandra Scandella

- Flaviano Celaschi, University of Bologna

- Amelia Valletta, NABA

- Oreste Ingaramo, POLI.Design

- Enrico Fornaroli, ABABO, School of Fine Arts of Bologna

- Lorenzo Ruggeri, Gambero Rosso

- Daniele Accordini, Cantina Valpolicella Negrar