Luxy Chair Design Award

Luxy Chair Design Award

Deadline: January 31st, 2018

THEME

Luxy relies on your talent for the design of a new upholstered chair for indoor use, with a modern and refined style, specifically conceived for the contract and residential sectors.

Guidelines

For the correct realisation of your proposals, keep into consideration the following guidelines:

Product typology: you are invited to propose the design for an upholstered chair for indoor use, comfortable, with a modern style and apt for various contexts of use. Accordingly, the versatility of the chair will be of the utmost interest, opening up the possibility to employ different types of legs.

Where to use: the chair researched by Luxy shall be conceived for indoor use and will address the contract sector, including hotels, waiting rooms, offices, common areas, etc. in addition to the residential sector.

Shape and functions: your chair shall have a refined and modern design; the possibility of stacking the chairs is welcomed but not fundamental.

Materials: the chair you propose will employ internal structures made of metal and/or wood. The lining might be realised in fabric and/or leather, with the possibility to choose from the various options already offered in the Luxy catalogue (see Material files) or, at your discretion, you may also suggest new solutions and materials. If your design implies the employment of an outer shell, you are not allowed to use plastics or wood for it, as there are already other chairs in the catalogue with these features (see for ex. Prima or Epoca and other products on www.luxy.com).

Production technologies: the upholstery of the chair will be realised through cold-foamed polyurethane and it will be covered as explained in the preceding paragraph.

Size and weight: the size of your upholstered chair shall comply with the standard adopted for this product typology. There are no constraints regarding the weight of the chair, but you are nevertheless invited to consider that it shall be handy enough for transportability and stacking.

Style and colours: your upholstered chair shall have a modern and very refined design, paying particular attention to the brand style and compliance. For more indications about the Luxy style and current catalogue, you are invited to have a look at their website available at: http://luxy.com/prodotti. In particular, you are invited to look at the Meraviglia, Epoca and Prima chairs, that your chairs shall NOT directly compete with in terms of aesthetics. The customisation of the chair will be possible thanks to the ample range of colours available in the 450 fabrics and/or leather options offered by the Luxy catalogue (see Material files). Proposals offering a meaningful degree of customisation will be of the greatest interest. The legs and armrests can be customised and/or covered with different colours and materials (metal, wood, leather and/or fabrics), as per the Luxy catalogue.

Logo: the Luxy logo will be applied on a tag sewn along the lining of the chair.

TARGET

The Luxy chair will mainly address consumers with a medium-high/high purchasing power, presenting itself as a product with a great aesthetic value. The approximate production cost for the chair will be between €80 and €130.

REQUIREMENTS

Values to convey: you chair shall comply with the Luxy values and identity, be perceived as a product with a great aesthetic value, with a particular care for style and design, able to emotionally involve the consumer.

Eligibility and submission

Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can present one or more projects, but only the projects published on the www.desall.com web site, via the upload page related to “Luxy Chair Design Award” will be accepted.

Deliverables: upload all the images that better present your projects (rendering, descriptions, CAD files, etc.), preferably attaching the 3D files in .stp or .igs formats. If necessary, remember that you can also attach a .ZIP archive containing extra materials.

EVALUATION CRITERIA

In the evaluation of your submissions Luxy will take into account the following criteria:

Aesthetics

Emotional impact

Degree of customisation

Versatility of use

Degree of compliance with the context of use

Language: since we are an international Community, all texts provided with your uploads (abstract, description, tags, etc.) should be written in English.

CONTEST TIMELINE

Upload phase: 22nd September 2017 – 31st January 2018 (1.59 PM UTC)

Client Vote: from 31st January 2018

Winner announcement: approximately before the end of May 2018

AWARDS: 1st € 2000 + Royalties

DEADLINE: January 31st, 2018

MORE INFO