News su design ed architettura

LAMBRATE DESIGN DISTRICT

The MUST VISIT district of the Fuorisalone 2018

Lambrate reaffirms itself this year as a cult location for the design lovers from all over the world. The district is now well established as part of the Milan Design Week and it represents innovation, freshness and quality. It is a unmissable destination for all the enthusiasts and design experts that are going to visit the Fuorisalone: 120,000 people have indeed visited the north-east area of the metropolitan city of Milan. Defined as the new Italian Brooklyn, Lambrate isolates us from the urban chaos, taking us in a place that smells like ideas newness, where thoughts can bloom.

The Milan Design Week 2018 will take place from the 17th until the 22nd of April and there are already a lot of events confirmed in the area between via Massimiano, via Ventura and via Conte Rosso. In fact, this is just a preview of all the events that are going to enliven the district. News will be released in the following weeks.

Pillar of the 2018 is the architect Simone Micheli, one of the main characters of the dynamic district in the previous years as well. Micheli will create Regeneration Hotel and the event will take place at Officina Ventura, in a location of 4,000 square meters. It’s going to be a completely experimental exhibition, whose focus is the retraining process of the contemporary hotel facilities and its future existence, promoting the common aim and the research aimed at giving value to the technologic development.

Prominent occurence is also Din - Design In, event organized by Promotedesign.it that has now reached its 6th edition and takes place in a strategic location located in via Massimiano 6 / via Sbodio 9.

In the former hangar of 2,000 square meters, temple of international creativity, you’ll have the chance to enjoy the products of designers, companies, schools, organizations and worldwide famous architechts. Promotedesign.it has the primary goal of putting in contact and attracting the interest of the design-producers and buyers, making them aware of the increasing creativity offer. Every year various collateral events are created, like the Temporary Shop area in which Artistarjewels.com is reconfirmed after last year’s success. It will be possible to buy creative pieces of contemporary jewelry, that are going to be the perfect element that makes your outfit unique.

Again re-confirmed another mainstay of the Lambrate area: FUORISALMONE.

Since only the dead fishes follow the flow, this event shows us a network made by experts and entrepreneurs that swim against the flow. An active network that creates connections between creativity and designers, the excellence of the companies, the potentials of the products and the market resources. During the Design Week, FUORISALMONE presents for its 5th edition a solid project oriented at experts of this field. Located in the lofts of via Massimiano 25, the event offers real business opportunities and interactions between experts and businessmen.

The events will not be over at 8pm when the gates of the hangar will be closed: WEating, located in the inner yard of Din – Design In and Street Food Experience at Giardino Ventura, will take place. It’s a great chance to hang out until late night to deeply live the energy of the district.