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LAND by Naoto Fukasawa

Designed for Plank

With its LAND chair, designed by Naoto Fukasawa, Plank has widened its Outdoor collection. A design distinctive for its pure lines, it seeks to balance the relation between form and character, expression and fluidity. LAND is a lounge chair made with rotational plastic mould technology. It was born to serve as an outdoor seat, but its sober and elegant design makes it suitable for indoor uses too. The low, slightly inclined seat promotes a relaxed posture with outstretched legs and supported back. At the same time, it provides the feeling of sitting in a sports car. Ideal for indoor and outdoor applications, including lounges and waiting areas.

Designing shape is to give form to values that people tacitly share and wish for. Naoto Fukasawa visually captures these values and he draws the exact outline of them. His ability for visualising such unseen outlines for things is not easily worded and described, nonetheless, people are convinced with his ability when they experience his design.Fukasawa’s notions and expressions to approach essential values of things through design travel beyond borders or domains and his thoughts are well respected internationally. His concept for finding hints in subconscious behaviour of people which he named “Without Thought”, is most known and he runs “Without Thought” workshops to share his thoughts.

Fukasawa collaborates with world leading companies and brands in such countries as Italy, France, Germany, Switzerland, Spain, Scandinavian countries and Asian countries while consulting Japanese leading companies locally. His area of work is broad and he works with various fields in design beyond categories.Consulting works for Japanese companies are mainly focused on evaluating their cooperate strategies in line with the mean of sociality and how we define quality of life in order to direct the companies towards where society is inevitably heading. Such consulting work extends as far as to visualise design for their products which marks the company’s social responsibilities as well as to visualise their cooperate strategies and Fukasawa‘s work for consulting has led them to many successful results.

Plank is a company with a history stretching back to 1953. True to its corporate vocation for research, its object is to explore the possibilities offered by state-of-the-art technology and to harness them to the principles of design. The Plank Collection is distinguished by the diversity of its product types, ranging from chairs and armchairs to lounge seating, table systems and stools. Plank products have won numerous prizes and awards, such as the XXII Compasso d’Oro for the MYTO chair and the IF Product Design Award – Gold selection for the MIURA stool, and are exhibited in leading museums worldwide, including the Museum of Modern Art in New York, the Design Museum in Munich and the Art Institute of Chicago.

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