News su design ed architettura

Rabbit Chair and Led

Stefano Giovannoni x Qeeboo

The “Rabbit Chair” is the last creation that came out from Stefano Giovannoni’s magic hat, that becomes a family of products with a strong communicative media power. The idea of the rabbit comes from the connection between its silhouette and the silhouette of a chair, where the rabbit’s ears become the setback of the chair. It has a double variation, for adults and for kids, and there is also a third version, illuminated, that can be a lamp. Young and old people can sit down and lean the back against rabbit’s ears or on the opposite side, riding it and leaning the arms on its ears. The rabbit is a gentle animal, lovable and tender. In Western and Eastern culture it symbolizes love and fertility, it is a sweet and auspicious object that brings good fortune and good wishes.

Qeeboo resumes and reinterprets in a fantastic way the icons of our imagination, even literary, and gives them an unexpected original image full of emotion and imagination, introducing a collection of beautiful, ironic and surprising objects. A family of products, created in collaboration with the most eclectic international designers: from Andrea Branzi to Front, from Richard Hutten to Studio Job, from Marcel Wanders to Nika Zupanc. The original objects in the panorama of national and international design, it is not just a showcase, but a charming place that, only a designer as Stefano Giovannoni, could design and realize.

Under the careful direction of Giovannoni, in fact, different styles and characters get together, combined by a playful-narrative approach and a careful figurative research. The internationally wellknown designers have designed new iconic objects of great emotional expression, with a strong visual impact, through a common element: plastic. They measured themselves through a material not usual and not common to use, studying the characteristics carefully and taking advantage of all its potential to give a shape to originals chairs, tables, lamps, vases and accessories.

A magical mix of technologies and industrial techniques, along with aesthetics and invention that offer not only poetic, but funny and hybrid objects such as Rabbit and Mexico, that can be used, respectively, in a personal way as a seat/lamp and as vase/stool/ lamp. Creations that allow everyone to interpret and use them freely.

The Rabbit Chair is a worldwide bestseller, to this day have been sold over 30,000. Qeeboo is selling in the best Italian concept stores and international showrooms as Rossana Orlandi in Milan, Excelsior in Milan and Macao, Rinascente in Milan and Rome, 10 Corso Como in Milan, Shanghai, New York, Seoul, KaDeWe in Berlin, Fleux, Le Bon Marché, L’eclaireur e il network RNM in France, Selfridges in London, Harvey Nichols in Doha, Lane Crawford in Hong Kong, Shanghai and Pechino, Neiman Marcus in USA. Some products are selling in the catalogue of MoMA of New York.

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