Disruptive Plastic Packaging Challenge

Disruptive Plastic Packaging Challenge

Deadline 25-11-2020

New idea contest on Desall.com: Desall, in collaboration with a leading company in the PET plastic packaging industry, invites you to propose innovative concepts for a new generation of recyclable packages.

The contest is looking for new product concepts, for the realisation of the next generation of PET packages (Polyethylene terephthalate) and invites you to break down the design and cultural boundaries we are accustomed to, thinking in an innovative and outside-the-box way to the future of this sector, also with a view to circular economy.

OBJECTIVE OF THE CONTEST

During the last years the packaging industry has been undergoing relevant transformations leaning towards the creation of a more ecological system, keen on environmental issues and attentive to the circular economy; we are also living in times of unexpected and unforeseeable changes that are transforming our lifestyle; accordingly, also the sector of stretch blown PET packages is debating over the future of its products and industrial processes. The objective of the contest is thus to imagine a new generation of PET packages, thinking about new possible use scenarios, connected to the ongoing changes and to the lifecycle of the product, thanks also to the opportunities offered, among else, by the bottle-to-bottle recycling technologies that allow the bottle to be reintroduced in the market after being recycled.

PRODUCT TYPOLOGY

You are invited to propose new product concepts for a new generation of PET packages (single-use or reusable), exploring at 360° new applications for this packaging typology in the following sectors:

- beverage

- cosmetics

- medical

- detergents

- food

- any other possible application, if accompanied by a short business analysis.

At your discretion, you may also design any accessories, capable of improving the user experience, extending the product lifecycle and identifying new applications for PET packages. Keep into consideration that PET packages are apt to contain solids, liquids and gas. The concepts you propose shall not necessarily be part of a product collection/line.

PRODUCTION TECHNOLOGIES

The new PET (Polyethylene terephthalate) packages shall be exclusively realised through stretch blow moulding, as further described in the Material files attached to the brief. This is a mandatory requirement for participating in the contest – packages that are not realisable through this technology may not be taken into consideration in the final evaluation. For any of the accessories you may propose, keep into consideration the most common industrial technologies. However innovative they might be, the concepts you propose shall be realisable with existing production technologies.

SIZE

There are no constraints for the expected size of the packages you suggest, accordingly you are invited to keep into consideration the design limits set by the technology itself. In particular, the current PET stretch blow moulding technology allows the realisation of containers with quite a varied capacity, from the smaller packages of about 20 ml to large-size packages containing up to about 30 L.

TARGET

Given the wide variety of containers that can be realised in PET, no indications are given regarding the target consumer; however, in the presentation of your proposal, you are invited to specify the consumer your project is designed for, the specific need it satisfies, the geographic region of the consumer (if any specific) and a short explanation regarding the reason why that product addresses that specific market segment.

DELIVERABLES

Upload all the images that better present your projects (rendering, sketches, descriptions, CAD files, etc.), showing your container with closure/cap/lid/etc. and any possible accessory, a short description of the context of use and – if any – some hints about the innovative business idea supporting your project. For this purpose, in addition to the text fields of abstract and description, you can attach additional materials inside a .ZIP archive to be presented through the upload page.

EVALUATION CRITERIA

In the evaluation of your submissions the Sponsor will take into account the following criteria:

- Degree of innovation 5/5

- Functionality/usability 5/5

- Market potential 5/5

- Circular sustainability 5/5

- Technical feasibility 3/5

CONTEST TIMELINE

- 28th July 2020 – 25th November 2020 (1.59 PM UTC)

- Client Vote: from 25th November 2020

- Winner announcement: approximately before the end of December 2020

AWARD

1°: €5000

The selection of the winner by Sponsor name will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency with the brief presented.

For the duration of the option right, the Sponsor offers an extra chance to all participants setting a fee of Euro 3,000.00= (three-thousand/00) for the purchase of the license for the economical exploitation of the projects not-acknowledged as the winning proposals.

HERE THE LINK TO THE COMPLETE ANNOUNCEMENT

INFO AND CONTACT

For more info, please login and read the Contest Agreement from the upload page. For questions about the brief please use the “Have a question” button or write to contest@desall.com We invite you to download the PDF of the brief for some extra guidelines and advices for your submission.