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Sartoria presents MAR

Majolica in all its splendour

MEDITERRANEAN INSPIRATIONS: SARTORIA PRESENTS MAR, 
MAJOLICA IN ALL ITS SPLENDOUR
 
The Terratinta Group brand pays homage to this ancient tradition with a fresh, contemporary new collection that goes perfectly with Biancone, the other new addition to Ceramica Magica's summer 2021 collection. 
 
 
Sartoria, a Terratinta Group brand, is launching Mar, the new collection of ceramic wall tiles, that holds in its name the origin of this evocative decorative project. Mar, or Maioliche Antiche di Recupero (Ancient Recovered Majolica), is a tribute to the majolica floor tiles of the Mediterranean tradition, a sort of "memory of the past" to be integrated into contemporary space. 
The past is a treasure case of knowledge and with Mar, tradition evolves, is reinterpreted starting from its most famous form, majolica, becoming a furnishing element in its own right. The graphic line painted on the 20x20 tiles evokes places linked to the territory of southern Italy, creating an engaging virtual tour.
From Molo Sant'Antonio, one of Bari's symbolic places, to Villa Dragonetti, a 16th-century hunting lodge whose coffered ceiling decorations inspired the motif. From the famous Apulian "masserie", once simple rural buildings, now restored, safeguarded and preserved as historical monuments, to the watercolour blue that characterises Casino Tarricone. Eight versions, eight locations with a single objective: to recreate a real experience rooted in the territory where this type of decoration originates, reproducing the aristocratic charm of a kaleidoscope of colours that are the reflection of an overwhelming, blooming, sun-kissed nature under a cloudless blue sky.
 
 
Mar's colour palette consists of warm tones, delicate decorations, simple geometries and elaborate embroidery.
 
Technical details
In the classic 20x20 cm size with a 10 mm thickness, the tiles are available in eight different decorative motifs. Glazed porcelain stoneware, for floors and walls. 
The Mar+Biancone match
Contamination of styles creates an environment in constant movement with Puglia as the centrepiece through its symbolic stone: Biancone. Sculptural and classic, this collection becomes complementary to Mar, creating a fascinating aesthetic combination.
 
 
Terratinta Group
Founded in 2017, Terratinta Group Srl SB is a company that designs, creates and distributes designer ceramic products, with its five brands Terratinta Ceramiche, Ceramica Magica, Sartoria, Micro and Atmosfere. The latest brand, Atmosfere, broadens the Group's range of products: no longer just floor and wall tiles but a new ambitious project with proposals for the world of furniture and accessories. In a very competitive sector, the group distributes a high-end Italian product in over 50 countries worldwide. The 2,000 m2 headquarters in Fiorano Modenese, divided between offices, showrooms and recreational spaces for adults and children, responding to the most contemporary work requirements, has already received international recognition, helping to project the brand towards a future marked by innovation, sustainability and concreteness. In 2019 Terratinta Group is selected by L'Economia and ItalyPost as one of the 175 companies of excellence in Emilia Romagna. In the same year it launches the Change Project, an ethical and strategic choice that envisages the transformation of the Group into a completely zero-impact company through three actions: Plastic Free, Green Energy, Paper Decrease. In 2020 it becomes a Benefit Company, joining a group of companies that have chosen to distinguish themselves through a virtuous and innovative legal form. Becoming a Benefit Society has led first of all to the modification of the company's statute, with the aim of giving a new direction to the Group's activities not only for the present but also for the future, a lasting commitment that is part of the company's DNA.
 
 
Press office: Ghénos Communication - Milano - press@ghenos.net - www.ghenos.net
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