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THE KAMA RUG CELEBRATES 20 YEARS

WITH A MAGIC CAPSULE COLLECTION

Designed in 2001 by Deanna Comellini, Kama has revolutionized the contemporary rug industry and become part of design history.

With an artistic vision of the project rather than an industrial one, Deanna Comellini was driven by the desire to explore the design process, from the research of natural fibers and technical yarns to new weaving systems.

The result of years of experimentation, this rug features a rich and thick hand-woven viscose that captures light and allows it to fluctuate on its weave. This unique, one-of-a-kind rug is produced with mass dyed yarn is hand-woven on traditional looms. Through the irregular cut of the fibers, its texture appears so sumptuous, wild, and seductive that it is named after the Indian God of Love, or "Kama."

The capsule collection includes two styles – Allegro a Piacere and Allegro con Brio – in four different shades: Blu Notte and Paglierino – absolute novelties – and Bianco Luce and Polvere di Stelle, a re-edition of two of the colors of the original collection. The main features of the capsule collection are the different textures that amplify, even more, the ability of Kama to reflect the light.

Kama is a shape of light that belongs to any space, from the living area to the bedroom, bringing luster and warmth with the soft charm of its texture.

A best-seller and a trendsetter to this day with a unique brilliance, smoothness, and color depth. A timeless piece that stays current despite being designed twenty years ago. An evergreen destined to remain forever in the collective memory.

G.T.DESIGN has presented the iconic Kama collection in the stunning Villa Necchi Campiglio. "We chose Villa Necchi as a background for the capsule collection to pay tribute to Italian architecture, art, and design, a constant source of inspiration for my work," said Deanna Comellini. "From the architectural style from the 1930s of Piero Portaluppi to the masterpieces of Tiepolo and Giorgio De Chirico, Villa Necchi is a true testimony of the Italian cultural heritage through the years. In addition, the Milanese residence is an emblem of G.T.DESIGN’s values: innovation, elegance, balance, and the capacity to explore new solutions with an original and versatile approach to the project. They are symbols of the Italian way of doing things, and that is why we felt immediately captivated by this special place. We are thrilled to celebrate Kama in this gem in the heart of Milan and to support the mission of The National Trust for Italy, that protects the country's natural and cultural assets."

A look at the past and a glimpse into the future: this is the philosophy shared by the brand and this exceptional location, chosen for this symbolic connection and the shared firm principles rooted in G.T.DESIGN's DNA.

About G.T.DESIGN

Style icon and a pioneer in the contemporary rug industry, G.T.DESIGN combines artisanal techniques and manual craftsmanship with cutting-edge technology to produce luxurious custom-made products. G.T.DESIGN's signature collections and bespoke creations have an unparalleled attention to detail, using top-quality natural materials and high-performance technical yarns. Working alongside architects and interior designers to integrate the textile element in their project, G.T.DESIGN has shifted the perception of contemporary rugs from a simple accessory to an essential component of interior design.