News su design ed architettura

FIR ITALIA

CUSTOM OUTFITS, UNLIMITED CREATIVE COMBINATIONS IN THE SERVICE OF PEOPLE

Fir Italia and the Custom Outfits, customised aesthetic solutions, born from the combination of an infinite colour palette and innovative finishings, for a 100% tailor-made bathroom

The elegance of finishings and the sophistication of colours, together, can give birth to new forms of beauty with which to redesign the home’s most intimate room, endowing it with personality and all the class of the best Italian design. The Custom Outfits of Fir Italia guarantee quality and customisation for all needs, bringing to life the perfect combination between finishings and countless colour shades, depending on your taste, for a bathroom that will always be the star of the house!

With Custom Outfits, Fir Italia has taken another step forwards, further improving on the now iconic The Outfit project, born in 2019, which offers a wide and comprehensive range of finishings for all taps and mixers, whose common denominator is a significant research and development activity and a guarantee of reliability, proven by the stringent laboratory tests required to be passed.

The Custom Outfits project, the culmination of human-centred creativity, is the natural evolution of the current catalogue offers and involves a potentially endless customisation by the Novara-based brand. The new Fir Italia project keeps the original special characteristics of The Outfit programme, which is built on the Advanced Superfinish Process (ASP), an innovative technology based on a mix of cutting-edge production processes; in fact, the Novara-based company does not propose the classic finishings in PVD or in RAL painting - solutions that, by themselves, would offer a limited colour palette - but, thanks to its highly technological production systems, Fir Italia can put together tailor-made aesthetic solutions that are created entirely in accordance with the customer’s wishes.

Once more, Fir Italia opts to focus on aesthetically pleasing solutions, full customisation, and on the technological qualities of materials. The new solutions of the Novara-based brand in fact make it possible to combine four kinds of finishings - matt, semi-matt, glossy and semi-glossy - with countless colour shades, bringing to life modern taps and mixers with original designs and solutions that are tailor-made for people. Fit Italia endows its assortment with these features thanks to the freedom to make an endless number of combinations, for example making it possible to compose a tap with two finishings in just one colour or with one finishing in two different colours for the body and the handle, for intensely pleasing aesthetics, born from the marriage of innovation and tradition. Thanks to the options offered by Fir Italia, where customisation is the indisputable star of the show, there are no limits to the imagination, turning the tap into a “personal” accessory, shaped with various colours and finishings that are only limited by the customer’s creativity...leaving the onerous task of putting them together to the company!

Dark Graphite and Blue Moon, Ravishing Gold and Golden Sun, as well as Warm Grey and Rose Shiver are just a few examples of the combinations available for the customisation of your tap: these sophisticated shades, together with the essentiality

of the ultra-minimalist lines of Fir Italia taps and mixers, can be used to create extremely beautiful designs at the very cutting edge of technology. The endless number of colour shades and finishings can be applied to the entire range of taps offered by Fir Italia, all fitted as standard with green aerators, which assures significant reductions in water consumption. What is more, water-saving washbasin mixers can halve water consumption. The environmental focus is also reflected by the choice to offer taps and mixers made with zero-lead brass**.

With Custom Outfits, Fir Italia has, once more, made a safe bet on the drive for innovation and on the expressive force of design, placing them at the service of people and their needs.

** Maximum lead content 0.2%.

COMPANY PROFILE

For over 60 years, Fir Italia, a company working in the designer tap sector, has been a furnishing reference point for bathrooms and kitchens, both domestic and professional. The brand’s proposal, founded on an ambitious imprinting concept based on continuous evolution towards perfection, has been inspired by an ideal and emotional vision relating to living spaces, where the senses are restored thanks to the functionality, comfort and beauty of the elements within them.

The company current rebranding process, aimed at strengthening its market position, revolves around the payoff "Obsessive Design Engineering"; that is, Fir Italia DNA. The brand soul consists of the perfectionism and obsessive approach that is behind the creation of its products, which include the Green Total Look tap and mixer collections, which are characterised by eco- friendly materials - primarily AISI 316L stainless steel -, "energy saving" solutions and a new generation ultra-minimalist design.

In 2019 Fir Italia presented the innovative programme “The Outfit”: a wide and complete range of finishings, which have in common a high aesthetic value and high durability. The Outfit programme offers families of finishings with different characteristics, inspired by nature, architecture, interior design and fashion. The Outfit finishings are based on a new and innovative technology, called Advanced Superfinish Process (ASP), the result of a combination of cutting-edge production processes. Each finishing or colour has its own unique and distinctive recipe: a peculiarity that also allows custom and bespoke solutions.

The brand boasts several collaborations, including that with the architect and designer Francesco Lucchese - with whom in 2020 it shared an Honorable Mention for the XXVI Compasso d'Oro ADI and another important collaboration - unique in Italy - with Corian ® Solid Surface, an extremely versatile and durable material, practical and easy-to-clean, warm to the touch, which thanks to Fir Italia, has entered the tap and mixer sector.

The brand also boasts a unique partnership with Corian® Solid Surface, an extremely versatile, durable, practical and easy-to-clean material that is warm to the touch, which thanks to Fir Italia has entered the tap and mixer sector.

FIR ITALIA S.p.A.

Via Borgomanero, 6 - 28010 Vaprio d’Agogna (NO) – Italy

Tel. +39 0321 996423 - Fax +39 0321 996426

E-mail: info@fir-italia.it

Sito web: www.fir-italia.it

Sito web FirUnico®: www.firunico.com

Press office: Ghénos Communication - www.ghenos.net - press@ghenos.net - Milan - Tel +39 02 34530468