SOFITALIA STORE

DESCRIZIONE: The concept for the brand Sofitalia reinterpretation of living comes from the Italian Renaissance, where a single large space of representation leads...

The concept for the brand Sofitalia reinterpretation of living comes from the Italian Renaissance, where a single large space of representation leads to other rooms in the house. The plant distribution becomes a flexible and dynamic, able to accommodate and meet the continuous demands of the market. The whole scene revolves around the mood and the Italian way of life and is characterized by colors and materials, warm and welcoming, which aim to make the customer feel at home. The fireplace, in the tradition of the Italian house, becomes the center of the hearth around which the whole life of space; promo amply by the sign at the entrance to the area: "Italian livign at your home", but inside the coffee point / symbol of the sweet life and counseling aimed at putting the customer at ease. The design space is thought to change the scenario a few moves in the store, the shelves as well as accommodate the additional sale, depending on their location, can create different scenarios ready to welcome new living and / or events for the launch of new collections.