PROGETTI >> REALIZZATI
LOOK@MI
PROGETTISTA: ANDREA PONTI
- Year:: 2009
- Category:: Outdoor advertsing / information systems
- Customer:: Comune di Milano
- Viewed: 482 TIMES
DESCRIZIONE: A project designed and developed for the city council of
Milan. Look@Mi is a street furniture element designed to
create a stage setting on which...
A project designed and developed for the city council of
Milan. Look@Mi is a street furniture element designed to
create a stage setting on which to set up the retail space
without enclosing the seller in a defined volume,
preserving the atmosphere of traditional markets and
promoting a direct interaction between the seller and
customers. Look@Mi becomes a bright element during the
night, that communicates the presence of the market,
even during the time of closure, promoting the diffusion
of the event..