CUSTOM AIR - HISENSE

DESCRIZIONE: Every year, Hisense realeases new air conditioner. To keep this rhythm and insure a successfull development, Designers have to define 3 years before...

Every year, Hisense realeases new air conditioner. To keep this rhythm and insure a successfull development, Designers have to define 3 years before the release how the new product will be. This project is to design an innovatif High end air conditionner for 2012 through futur trends. How to seduce more users while increasing the differentiation and fashion value ? Customizing our items is tomorrow’s challenges.