VODAFONE

DESCRIZIONE: The Three Vodafone Shops designed by Goring and Straja Studio can be classified as “Flag Ship Store”, a tipology of great rstrategic relevance. The...

The Three Vodafone Shops designed by Goring and Straja Studio can be classified as “Flag Ship Store”, a tipology of great rstrategic relevance. The Vending Areas interior design innovation is the common theme.The cromatisme, articulated into the Red and the White, tipycal Vodafone Brand Colors, become the leading track of the three projects. At Linate shop, the bright White becomes a big equipped wall, carved by red exposition niches with plexiglass shelves, lighted by a led system. The wall empty-filled alternance varies, according to the ever-changing events hosted by the wall itself. White as well is the Lighthouse/column that becomes exhibition object, lighting attraction point.As well as in Linate, in Florence and Rome Shops the white, always dominant, lays over vertical and Horizontal surfaces and systems, while the red marks the interior cuts, the niches, the forniture.The shop image is “fancier” and lighter, the bright Red becomes enlighted color tone, focusing public attention to the merchandising.In the Florence Shop the historical spatiality makes the existing vaultes highlighted in their beauty, the white leads here as well, the Air Conditioning ducts are High-performing, a white circular geometry molds everything. The Vodafone Shops Design of GAS looks to the contemporary esthetique, realizing an efficient sinergy with innovative materials and systems.