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DESCRIZIONE PROFILO: I have over 25 years experience as an architect where I help clients, usually entrepreneurs, convert concepts into reality and achieve success in...

I have over 25 years experience as an architect where I help clients, usually entrepreneurs, convert concepts into reality and achieve success in their business ventures. - Success is assured when I get involved on the ground floor in the “concepting” phase. - Before jumping straight into designing and shaping a building, or a business, it is critical to identify and embrace the “concept” and discover the “soul” of what needs to be accomplished. - The design flows naturally and readily from that place, and all elements are aligned. - I call this phase: concepting - The intent is to uncover a unique, strong and recognizable identity for your business that serves as a platform for long term business stability and growth. - Clients will identify with and align themselves with what your brand, image, and quality can provide them. - All businesses need a readily recognized identity and the fundamental concept is the foundation. - The business needs to be viewed as an individual, a leader in its own niche, however that niche is defined and whatever that may be. - The intent of concepting is to lay this foundation and provide the linkage between your business strategy, marketing, graphic design and branding, and the shaping phase (interior or/and architectual design). - The concepting process synthesizes, collapses, and manages the steps from idea generation through to the defined final shape.